PRESS RELEASE
For Immediate Announcement
CORE AMERICAN VALUES
ADDRESS TERRORISM CRISIS
San Bernardino, CA - (10/21/2001) During his
recent national address in Sacramento,
President George W. Bush extolled the pre-
eminence of the core American values in
countering the ongoing atmosphere of fear
affecting the nation. In a related stunning
development, a new technology dealing
directly with such ethical issues has recently
been released; a timely development with
the potential for increasing public awareness
on the conflicts currently under consideration.
In his newly published book: A Revolution in
Family Values, Southern California counselor
and author John E. LaMuth outlines the first
"grand unified" synthesis of ethics and
morality: an eminently practical system
contrasting the major groupings of virtues
and values with the conflicting realm of the
vices (as further specified in the tabular
diagrams below). With respect to the ongoing
terrorist conflicts, the widely reported contrasts
of peace vs. war, good vs. evil, etc. are directly
addressed in this revolutionary new system.
Unlike more traditional value systems, however,
this new Science of "Powerplay Politics" is
based entirely within a behavioral foundation;
namely, the scientific terminology of operant
conditioning theory. This new system avoids
a preference for one world religion over another,
rather promoting a unified platform from which
basic issues of conflict can objectively be
determined. Furthermore, as a new domestic
discovery, this breaking story offers the
potential for a welcome rallying point for a
nation in conflict, a more positive slant on the
somewhat depressing state of events
dominating the global news scene.
This innovation emerges as a direct outcome
of the Communications Theory concept of the
"metaperspective" (a higher-order perspective
upon the viewpoint held by another). The
traditional groupings of ethical terms are
collectively arrayed as subsets within this
hierarchy of metaperspectives, each more
abstract listing building directly upon that
which it supersedes. Take, for example, the
cardinal virtues (prudence-justice-temperance-
fortitude), the theological virtues (faith-hope-
charity-decency), and the classical Greek
values (beauty-truth-goodness-wisdom);
a distinctive quartet-style pattern that allows
for precise, point-for-point stacking within
the ethical hierarchy. When additional
groupings of ethical terms are further added
into the mix, the complete ten-level hierarchy
of metaperspectives emerges in full detail,
partially reproduced in the diagram below:
______________
Glory/Prudence Honor/Justice
Providence/Faith Liberty/Hope
Grace/Beauty Free-will/Truth
Tranquility/Ecstasy Equality/Bliss
Dignity/Temperance Integrity/Fortitude
Civility/Charity Austerity/Decency
Magnanim./Goodness Equanimity/Wisdom
Love/Joy Peace/Harmony
______________
This cohesive hierarchy of proves exceedingly
comprehensive in scope, accounting for
virtually every major ethical term celebrated
within the Western tradition. Indeed, it is easy
to gain a sense of the trend towards increasing
abstraction when scanning each of the
individually depicted lines from top to bottom.
This unified ethical hierarchy directly mirrors
the specialization of personal, group, spiritual,
humanitarian, and transcendental realms within
human society in general: an arrangement further
specialized into both authority and follower roles,
accounting for the complete ten-level hierarchy of
ethical terms.
Although this strict emphasis on the virtues is
certainly a major selling point, the true potential
for such an ethical system derives precisely
from a moral contrast with the parallel realm
of the vices: describing a more real-life situation
where virtue and vice typically exist in concert
with one another. For every virtue there further
exists a corresponding antonym (or vice): namely,
good vs. evil, peace vs. war, love vs. hate, etc.,
arrayed within a parallel (ten-level) hierarchy
identical in every respect to that previously
seen for the virtuous mode.
Infamy/Insurgency Dishonor/Vengeance
Prodigal/Betrayal Slavery/Despair
Wrath/Ugliness Tyranny/Hypocrisy
Anger/Abomination Prejudice/Perdition
Foolishness/Gluttony Caprice/Cowardice
Vulgarity/Avarice Cruelty/Antagonism
Oppression/Evil Persecution/Cunning
Hatred/Iniquity Belligerence/Turpitude
______________
These revolutionary insights further set the
stage for many exciting applications to
Information Technology. The hierarchial
dynamics of the this new system are amenable
to programming directly into the computer,
resulting in the first ethically-based program
for Artificial Intelligence (patent-pending).
Such an all-inclusive "interactive" operating
system takes fully into account both virtue
and vice: an achievement that previously has
eluded researchers due to the lack of an
adequate model of motivation in general. Such
an all inclusive synthesis offers widespread
interest to the general public, whether computer
savy fans, the religiously minded, or parents
concerned with family values. Although only a
cursory outline of this system is possible
in this press format, a more detailed description
of this breakthrough is further posted at:
http://www.charactervalues.com and also
http://www.sisp.net/~legacypr
where a free introductory chapter is also posted.
A Revolution in Family Values:
Spirituality for a New Millennium
by John E. LaMuth M.S. (Counseling)
Fairhaven Book Publishers, Lucerne Valley, CA, USA
Publ. Date - Sept. 2001 - Hardcover - 320 pages
A highly requested speaker on the lecture
circuit, John E. LaMuth has applied his Masters
Degree in Counseling to the cause of Character
Education, including a Private Practice in
Mediation Counseling in Southern California.
In his latest book, John seeks to share his years
of mediation experience with a broader public,
in hopes of similarly beneficial results.
# # #
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EDITORIAL & INTERVIEW CONTACT:
Fairhaven Book Publishers
press contact: John E. LaMuth M.S.
760-248-6446 -- fax: 810-314-5960
fairhaven-books@excite.com
http://www.charactervalues.com
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